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Lipobind is a "weight management" product sold in Boots, Tescos and other high street retailers. Because of the regulatory environment it is extremely difficult to make a regular DRTV commercial for this type of product. The solution was to produce a 10 second sponsorship bumper. The simple, effective creative content has helped raise sales and brand awareness. This successful campaign has been repeated on GMTV, Sky and UK Living.
Product: Weight Management
Format: Sponsorship bumper - GMTV and others
Duration: 10 Seconds
Lipobind is a "weight management" product sold in Boots, Tescos and other high street retailers.
Product: BobbleOff Clothes Shaver
Format: TV Commerical - terrestial and satellite
Duration: 30 Seconds
This was made for JML, who turnover £60+ million p.a. through video promotions in supermarkets and other major retailers.
Product: Wine
Format: DRTV Advert
Duration: 90 Seconds
Tanza TV has produced various short form and long form (30 minute informercial) DRTV adverts for Laithwaites, the country's leading direct to home wine merchant.
Product: Shaping undergarment
Format: Infomercial
Duration: 15 Minutes (3 minute clip shown here)
Lytess are a French company that sells "shaping ware" made from "cosmeto-tectiles" - materials with cosmetics woven into the fabric.
Product: Parking Sensor
Format: Infomerical
Duration: 30 Minutes (3 minute clip shown here)
This full length 30 minute infomercial took a proven retail line and turned it into a profitable DRTV product.